A deliberate friction device

Hold it less.
Live more.

A phone case milled from solid pine and set with firm natural bristles — engineered to make idle scrolling quietly unpleasant, and intentional use entirely possible.

2 hThe daily ceiling shown to lift mood & sleep
91%Of detox-trial participants improved on a key measure
Solid pine shell · plant-fibre bristle field · protective core
The premise

The phone is not the problem. The reflex is.

The average adult reaches for a smartphone well over a hundred times a day — most of it automatic, none of it chosen. Software-based limits fail because they ask the same compromised attention that created the habit to police it. Bristle relocates the intervention to the hand.

5h+The typical daily smartphone screen time for an adult user, a figure that has climbed steadily for a decade.

tactileBristle introduces a small, unavoidable physical cost to prolonged holding — present at every idle reach, absent the moment a task is purposeful.

The evidence

Reducing screen time is causal, not merely correlated.

The case for Bristle rests on a maturing body of randomised trial evidence. Two findings are foundational.

Randomised controlled trial · 2025

Three weeks under two hours a day measurably lifted mental health.

In a randomised controlled trial, students who reduced smartphone use to two hours or less daily for three weeks showed small-to-medium improvements in depressive symptoms, stress, sleep quality, and well-being — with the authors concluding the relationship is causal rather than correlational.

Pieh et al., BMC Medicine (2025). link.springer.com
Field experiment · n=467

Blocking mobile internet for two weeks reversed a decade of attention decline.

When 467 adults blocked mobile internet access for two weeks, more than ninety percent improved on at least one measure of mental health, well-being, or attention — with sustained-attention gains comparable to undoing roughly ten years of age-related decline. Participants redirected the freed time toward people, exercise, and time outdoors.

Castelo, Kushlev et al., PNAS Nexus (2025). georgetown.edu

These are independent peer-reviewed studies of screen-time reduction in general; they do not evaluate this product. Bristle is a wellbeing aid, not a medical device, and makes no clinical claims. Both trials note limitations including self-selection and modest sample sizes.

The object

Three honest layers. Nothing more.

Designed to protect the device fully while making the act of holding it a decision rather than a default.

Layer 01 · Shell

FSC-certified pine

A precision-milled solid pine back, sealed with a food-safe natural oil. Warm to the hand, quietly beautiful, and renewable by definition.

Layer 02 · Field

Plant-fibre bristle

A dense field of stiff agave-and-sisal bristle, machine-tufted in the manner of a fine brush. Firm enough to deter the resting palm; never sharp.

Layer 03 · Core

Shock-absorbing liner

A recycled TPU inner shell with raised camera and screen lips. Full drop protection — the friction is for you, not the phone.

The founder guarantee

Your ship date moves earlier as we fund. If we miss it, your money comes back — on a curve.

Early Purchase Rights are not a donation. Each reservation unlocks production capacity, which pulls the committed ship date forward. Should we miss that date, your refund accrues logarithmically until it reaches the full amount.

Reserved to dateof $150,000 goal
$0
0%0 founders
Tooling+180d
Mould cut+130d
2nd line+95d
Full+60d
Current committed ship date

The logarithmic refund

If a unit ships late, the share of your payment returned grows with each day past the committed date — fastest at first, reaching 100% by day 90.

Refunded0%
Returned to you$0.00
Early purchase rights

Reserve at founder pricing.

A gift for the person who is always elsewhere. Choose a tier; your reservation is the act that brings the ship date forward.

The Single

One case
$39$59
  • Founder pricing, locked
  • One device of your choice
  • Logarithmic refund guarantee
Select →
Most gifted

The Pair

Two cases · one to keep, one to give
$72$118
  • Everything in The Single
  • Gift card & share link included
  • Priority production batch
Selected ✓

The Household

Four cases
$132$236
  • Everything in The Pair
  • Lowest per-unit founder price
  • Engraved option at fulfilment
Select →

Reserve your right

Payment is taken now and held against your founder ship date and refund guarantee.

Order summary

The Pair — 2 cases$72.00
Founder discount applied−$46.00
Committed ship date
Reserved today$72.00
Secured by Stripe. This is a working prototype — no live charge is made. Funds in production would be captured via a Stripe PaymentIntent and held against the refund schedule.